Biography:
Born in Koretaši, municipality of Lopare. He studied economics at the Faculty of Economics in Brčko. He pursued postgraduate studies, specializing in marketing, at the Faculty of Economics, University of Belgrade. He defended his doctoral dissertation in the field of marketing at the Faculty of Economics, University of Belgrade. In addition to teaching undergraduate courses in Marketing, International Marketing, and Human Resource Management, he also teaches graduate courses in Marketing Management and Organizational Change Management at the Faculty of Economics in Brčko. Furthermore, he serves as the head of postgraduate master's and doctoral studies at the Faculty of Economics in Brčko and is the head of the Department of Marketing and Management at the University of East Sarajevo. To date, he has published three books and over thirty scientific and professional papers.Bibliography
Works published in the last 10 years.
- Poljić, M., The Role and Importance of Clusters in the International Economy, Proceedings, Faculty of Economics in Brčko, 2011.
- Poljić, M., Competitive Advantage of Clusters, Proceedings of the Business Development Conference, Faculty of Economics, University of Zenica, 2012.
- Poljić, M., Internet and Marketing Strategy, International Scientific Conference, Novi Ekonomist, Bijeljina, 2013.
- Polić, M., Designing the Organization for the Global Market, Proceedings, Faculty of Economics Brčko, 2013.
- Poljić, M., Growing and Transition Economies – Marketing Aspect, Scientific Conference EkonBiz, Faculty of Business Economics Bijeljina, 2015.
- M. Poljić, D. Tešić, "Challenges of Branding in International Marketing"XXI International Scientific Conference SM2016 - Strategic Management and Decision Support Systems in Strategic Management, Proceedings, 2016
- M. Poljić, D. Tešić, "The Concept and Specifics of Social Marketing"V International Scientific Conference EKONBIZ, 2017
- M. Poljić, D. Tešić, N. Košutić, "Digital CRM – A New Era in Customer Relationship Development"XXII International Scientific Conference SM2017, 2017
- S. Lalić, M. Poljić, D. Tešić, "METHODS ESTABLISHING "PRICE IN SMALL BUSINESSES OF BRČKO DISTRICT"PROCEEDINGS OF THE Fifth International Conference of the Faculty of Economics Brčko 'THE ROLE OF HIGHER EDUCATIONAL INSTITUTIONS IN THE MODERN BUSINESS ENVIRONMENT', 2018.
- M. POLjIĆ, D. TEŠIĆ, N. KOŠUTIĆ, "Participation of Digital Promotion in the Promotional Mix of Small Enterprises", Strategic Management - International Journal of Strategic Management and Decision Support Systems in Strategic Management, Vol. 23, No. 4, ISSN 1821-3448, UDK 005.21, 2018
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